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I stumbled upon this book written by Ken Kocienda recently. And it seemed like a great chance to understand a bit more about Apple’s secret sauce, especially as Apple is notoriously secretive abouts its internals. So I decided to buy the book (despite the fact that the paperback version has one of the ugliest book covers in history - which is kind of funny as one would expect exactly the opposite from something that talks about Apple).

Before diving into the content of this book, let me tell you one thing: This is one of the rare books that I would recommend anyone to read at full length, just because it’s so well written and contains so many nice anectodes that it is impossible to get across the whole message in a summary. So make sure to get you own copy at Amazon.

I had the chance to meet Bill O’Connor in San Francisco recently. He did a highly inspiratinoal talk about Innovation (of which you can find an a bit less inspiring version also on YouTube).