Last year I did a review of Marty Cagan’s “Inspired” book. The book provided a characterization of innovation cultures and how the best product companies in the world differ from the rest. He characterized innovation cultures as open minded, with a high willingness to experiment, empowerment and business- and customer-savy teams. These all are very easy to like characteristics, yet they seem to be really hard to implement in a way that really yields great results. I learnt from my own journey…

What comes into your mind when thinking about artificial intelligence and machine learning? Assosiations of flying saucers? Or Google, Facebook and China ruling the world with their (evil?) empires of data? Or the conversations with family and friends that have read in the newspaper that AI will now take over and replace all of our jobs?

I stumbled upon this book written by Ken Kocienda recently. And it seemed like a great chance to understand a bit more about Apple’s secret sauce, especially as Apple is notoriously secretive abouts its internals. So I decided to buy the book (despite the fact that the paperback version has one of the ugliest book covers in history - which is kind of funny as one would expect exactly the opposite from something that talks about Apple).